The ‘Martha Stewart Aesthetic’ Is Trending This Summer—Here’s How to Make It Yours. Let’s just say it: Martha’s having a moment (again). According to Pinterest’s latest summer trends report, searches for the Martha Stewart aesthetic have spiked by nearly 3,000%—and honestly? I get it. The fresh herbs, the flower gardens, the charming dinner parties that feel like they were pulled straight from a sun-drenched page of a 2005 cookbook… we’re all craving it.
Because this isn’t just about chickens and pies. It’s about intention. Simplicity. Beauty in the everyday. And making life feel a little more thoughtful—even if it’s just Tuesday night dinner on the patio with a glass of rosé and linen napkins.
Why We’re All Craving a Little More Martha Right Now
Martha’s magic has always been about making the good life feel attainable.
She’s never rushed. Never trying to impress. Her style is slow, curated, and rooted in the belief that the little things—setting a beautiful table, baking with seasonal fruit, trimming fresh herbs from your garden—matter.
Truthfully? Martha was the biggest inspiration behind me starting my website back in 2010. I’ve always admired how she could take something simple—like folding a napkin or arranging flowers—and turn it into an art form. She made domestic life feel creative, elevated, and deeply fulfilling. That spirit of celebrating the everyday is something I’ve carried into Beautifully Seaside from the very beginning.
So it’s no surprise that this summer, more and more women are leaning into that aesthetic. We want a season that feels more relaxed and beaurtiful. And maybe a few taper candles flickering in the background.
The ‘Martha Stewart Aesthetic’ Is Trending This Summer—Here’s How to Make It Yours
1. Romanticize Everyday Hosting
Even if it’s just dinner for two, bring out the linen napkins and your favorite glassware. Martha made everyday hosting an art form.
→ Linen Napkins You’ll Use All Year
→ The Cutest Glassware for Summer Sips
→ Elegant Taper Candles
2. Grow Something (Anything!)
You don’t need a full garden—start with a potted herb or a window box. There’s something magical about clipping basil from your own plant.
→ Indoor Herb Garden Kit
→ Watering Can
→ Planter Box with Drainage
3. Bake with the Season
There’s nothing more Martha than a fresh blueberry cobbler or lemon pound cake on a summer evening. Bonus points if it’s served in a vintage-inspired dish.
→ Pretty Pie Dish
→ Best Summer Baking Cookbooks
→ A Beautiful Apron That Feels Straight from the Garden
4. Curate Your Kitchen
Martha’s kitchens always feel warm and collected—blue and white dishes, glass pitchers, rattan trays. Add one thoughtful piece at a time.
→ White Low Serving Bowl
→ Rattan Tray That Pulls Everything Together
→ Pretty Glass Pitcher
5. Embrace the Aesthetic Fully
Whether you’re lighting citronella candles on your porch or wearing a crisp cotton dress while snipping flowers, let yourself be the moment.
→ Coastal Garden Party Dress (a new dress I love is arriving tomorrow)
→ Woven Raffia Tote
→ Summer Dress That Feel Effortless
A Few Things I’ve Made That Feel So Martha
The more I lean into this aesthetic, the more I find myself doing the most Martha things at home—and loving every second of it. Nothing over the top, just sweet, simple little moments that feel intentional and joyful.
Here are a few recent favorites that had me fully in my Martha zone:
- Homemade Summer Popsicles – I used fresh fruit and lemonade and froze them in adorable molds similar to these. They were gone in a day.
- A Strawberry Layer Cake – Inspired by a restaurant I visited when I was first married. I served it cold and it’s a family favorite. Very Martha.
- Summertime Sugar Cookies – Another family favorite I love to bake in the summer.
Little things like this make summer at home feel special—and it’s so satisfying to enjoy something you made with your own hands.
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